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2026 | 13 Posts
- June | 1 Posts
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June
30

Property descriptions are your new AI discovery tool

June 30th, 2026 by Troy Palmquist

As AI systems begin interpreting real estate catalogs through both structured data and storytelling, listing copy is regaining strategic importance, not just for marketing, but for discovery and search relevance. Troy Palmquist talks about the narrative shift.

Category: Agent, AI, Columns, Content Marketing, Listings, Marketing, Select, Service, artificial intelligence, Kleio, listing descriptions, Orpi, property descriptions, Troy Palmquist

June
30

Trump calls housing bill ‘a yawn,’ still hasn’t received it

June 30th, 2026 by Jessi Healey

"Big deal, it's a yawn." That's how President Trump described a bipartisan housing bill that passed Congress with veto-proof margins — that still doesn't have his signature.

Category: Agent, homebuying, Markets & Economy, Regulations, Select, 21st Century ROAD to Housing Act, affordability, housing bill, ROAD to Housing Act, trump

June
30

Roomvu CEO on the new era of AI marketing in real estate

June 30th, 2026 by Nick Pipitone

Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice.

Category: Agent, AI, Inman Connect, Interviews, Marketing, Select, Technology, AI avatars, AI in Real Estate Marketing, AI marketing tools, AI video marketing, ICSD26, Inman Connect San Diego 2026, real estate landing pages, real estate marketing technology, Roomvu, Sam Mehrbod

June
30

How to adjust your approach for different buyer personalities

June 30th, 2026 by Luke Babich

Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.

Category: Agent, Columns, Select, Service, buyer personality, buyer's agent, Client personality, first-time homebuyer, Luke Babich, working with buyers

June
30

7 ways to take a landing page from lead killer to conversion machine

June 30th, 2026 by Josh Ries

The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.

Category: Agent, Columns, Lead Capture, Lead Generation, Marketing, Select, Service, Josh Ries, landing page, lead conversion, lead generation, lead nurture, real estate marketing

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